K-12 Social Media Toolkit
Promote your program and drive participation with our 2024 K-12 Social Media Toolkit! It includes a graphic and sample text for four promotional days per month. Download posts by the day, month, or entire year, then share them to get parents and students excited!
Want social posts for the whole year?
January
Jan 4th
National Trivia Day
Can you guess the correct answer for National Trivia Day? #nationaltriviaday #dumplings #schwansfoodservice
Jan 15th
National Bagel Day
What's your favorite bagel? We like TONY'S® breakfast bagels! #nationalbagelday #breakfastbagel #schwansfoodservice
Jan 14th-20th
National Pizza Week
It's the best week of the year. National Pizza Week! Celebrate by trying some new flavors in the cafeteria this week. #nationalpizzaweek #pizza #schwansfoodservice
Jan 20th
Cheese Lover's Day
Who doesn't love a good cheese pull?! We know we have a lot of cheese lovers who are enjoying cheese pizza in the lunchroom today! #cheeseloversday #cheesepizza #schwansfoodservice
February
Feb 3rd
Give Kids a Smile Day
We think kids should smile everyday...but especially today! #givekidsasmileday #smile #schwansfoodservice
Feb 9th
National Pizza Day
It's National Pizza Day! What toppings do you like on yours? We'll have a variety of pizzas down in the cafeteria today to celebrate. #nationalpizzaday #schwansfoodservice
Feb 10th
Start of Lunar New Year
Happy Lunar New Year! 2024 is the Year of the Dragon. #lunarnewyear #yearofthedragon #schwansfoodservice
Feb 11th
Super Bowl ("The Big Game")
The big game is finally here! What's your favorite food to eat while you watch? #thebiggame #football #schwansfoodservice
March
MAR 4th-8tH
National School Breakfast Week
This week, we celebrate the National School Breakfast Program and the many ways it gives kids a great start to every day! #NSBW24 #nationalschoolbreakfastweek #schwansfoodservice
MAR 13th
Registered Dietitian Nutritionist Day
A big thank you to all the Registered Dietitian Nutritionists out there for advancing food nutrition and helping our kids live healthier lives! #RDNday #nutritionist #schwansfoodservice
MAR 14th
Pi Day
On Pi Day, we celebrate with pizza pie! #piday #pizza #schwansfoodservice
MAR 17th
St. Patrick's Day
Hope you all find a pot of gold today! #stpatricksday #schwansfoodservice
April
April 1st
April Fool's Day
Today, we are featuring a new option for lunch, tomato sauce pizza .................April Fools' ! #aprilfools #aprilfoolsday #schwansfoodservice
APRIL 5th
National Deep Dish Pizza Day
In honor of National Deep Dish Pizza Day, we're going to celebrate with some TONY'S® deep dish in the lunchroom! 😍 #deepdishpizzaday #pizza #schwansfoodservice
APRIL 8th
College Basketball National Championship
All of March's craziness has led to this, who is your pick for tonight's national championship game? #collegebasketball #schwansfoodservice
APRIL 22nd
Earth Day
Treat every day like it's Earth Day. #earthday #schwansfoodservice
May
MAY 1st-31st
Asian American & Pacific Islander Heritage Month
During the month of May, we celebrate the contributions and influence of Asian Americans and Pacific Islander Americans to the history, culture, and achievements in the United States. #AAPIHeritageMonth #AAPI #schwansfoodservice
May 3rd
School Lunch Hero Day
Thank you to all the hardworking school nutrition professionals for making sure students across America are fed healthy meals to help them thrive both in and outside the classroom. #schoollunchheroday #childnutrition #schwansfoodservice
MAY 7th
Teacher Appreciation Day
Today is Teacher Appreciation Day. Thank you to all our teachers for your hard work and dedication, we couldn't do it without you! #teacherappreciationday #thankyou #schwansfoodservice
MAY 17th
National Pizza Party Day
Pizza is better when it's shared with friends. Come down to the cafeteria to celebrate National Pizza Party Day! #nationalpizzapartyday #pizza #schwansfoodservice
JUNE
JUN 1st
Say Something Nice Day
You know what they say, if you don't have anything nice to say, don't say anything at all. 😉 #saysomethingniceday #schwansfoodservice
JUN 4th
National Cheese Day
Happy National Cheese Day! Celebrate with some extra cheesy pizza in the cafeteria today. #nationalcheeseday #cheesepizza #schwansfoodservice
JUN 9th
National Children's Day
It is a special day dedicated to promoting children's happiness, highlighting the rights of children and youth, and ensuring their voices are heard. #nationalchildrensday #childrenarethefuture #schwansfoodservice
Jun 20th
First Day of Summer
Today marks the official start of summer! We hope you are all enjoying your summer break so far. #summersolstice #firstdayofsummer #schwansfoodservice
July
JULY 4th
Independence Day
Happy Fourth of July to everyone! We hope you all have a safe and fun day! #4thofjuly #independenceday #schwansfoodservice
JULY 25th
Culinarians Day
Sending a big thank you to all our cooks for their hard work and dedication on Culinarians Day! #culinariansday #schwansfoodservice
JULY 28th
National Parents' Day
Here's to all the parents! Today is to celebrate you and show appreciation for everything you do! #nationalparentsday #schwansfoodservice
JULY 30th
International Day of Friendship
Let's build bridges not barriers, and promote friendship and peace, regardless of race, country, culture, and ideologies. #internationaldayoffriendship #dayoffriendship #schwansfoodservice
Want social posts for the whole year?
August
AUG 9th
National Book Lovers Day
In honor of National Book Lovers Day, what is your favorite book of all-time? #bookloversday #books #schwansfoodservice
AUG 16th
National Tell a Joke Day
What's the difference between a good pizza joke and a bad one? The delivery. #nationaltellajokeday #schwansfoodservice
AUG 19th
National Hot & Spicy Day
To celebrate National Hot & Spicy Day, we are going to turn up the heat (a little bit) at lunch with BIG DADDY'S™ Buffalo Chicken Pizza! #hotandspicyday #buffalochickenpizza #schwansfoodservice
VARIES
Back to School
School is back in session! We're excited to see everyone again and looking forward to a great year! #backtoschool #schwansfoodservice
September
SEP 1st-30TH
Better Breakfast Month
Happy Better Breakfast Month! Kids who eat a well-balanced breakfast consistently perform and behave better at school. #betterbreakfastmonth #schoolbreakfast #schwansfoodservice
SEP 5th
National Cheese Pizza Day
Now that's a cheese pizza! Happy Cheese Pizza Day. #nationalcheesepizzaday #schwansfoodservice
SEP 26th
National Dumpling Day
Today is National Dumpling Day! The first dumpling came from China over 1,800 years ago. Eventually the rest of the world caught on and created their own variations: Mandu (Korea), Ravioli (Italy), Pierogi (Poland), Samosa (India), and more! #nationaldumplingday #dumplings #schwansfoodservice
SEP 30th
National Fried Rice Day
Yum, a global favorite, fried rice. Celebrate with some in the lunchroom today! #nationalfriedriceday #schwansfoodservice
October
OCT 1st-31st
National Pizza Month
October is National Pizza Month! What's your favorite part of a pizza; crust, sauce, cheese, or toppings? #nationalpizzamonth #pizza #schwansfoodservice
OCT 6th
National Noodle Day
Noodle roll call 🗣🗣 From left to right: Ramen, Yakisoba, Lo Mein, Whole Wheat Yakisoba, Udon #nationalnoodleday #Asiannoodles #schwansfoodservice
OCT 14th-18th
National School Lunch Week
This week, we celebrate the National School Lunch Program which helps serve nearly 30 million children each day. A healthy school lunch is important for students and impacts them both inside and outside the classroom! #nationalschoollunchweek #NSLP #schwansfoodservice
OCT 31st
Halloween
Happy Halloween! What are you dressing up as this year? #happyhalloween #schwansfoodservice
November
NOV 3rd
National Sandwich Day
There are a lot of sandwiches out there, but we'd have to say our favorites are BIG DADDY'S™ Stuffed Sandwiches! 😍 #nationalsandwichday #bigdaddys #schwansfoodservice
NOV 5th
Election Day
It is a big election day, make sure to get your votes in. #electionday #votingmatters #ivoted
Nov 11th
Veteran's Day
To all those who have served and are still serving our country, we thank you! #veteransday #schwansfoodservice
Nov 28th
Thanksgiving Day
Have a happy Thanksgiving! As always, we are thankful for our great staff, students and parents. #thanksgiving #thankful #schwansfoodservice
December
VARIES
Winter Break for Schools
Winter break is here! Have a safe and fun break, we will see you when you get back. #winterbreak #holidays #schwansfoodservice
DEC 21st
Winter Solstice
Today marks the first official day of winter. What's your favorite winter hobby? #wintersolstice #winter #schwansfoodservice
Dec 25th
Happy Holidays
Have a happy, happy holiday! We wish you and your family a great holiday season. #happyholidays #festive #schwansfoodservice
Dec 31st
New Year's Eve
And just like that it's 2025. Happy New Year to all! #happynewyear #newyearseve #schwansfoodservice
Want social posts for the whole year?
Get in touch with Schwan's
If you have any questions about these materials or anything else, please reach out to us.